ProjectMadMoney | Portfolio2024

Mad Money Casino

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UI Design, Branding, Graphic Design, Print

Project Brief & Goal

The objective of the Mad Money Casino website redesign was to create a visually captivating and user-friendly online gambling platform. The goal was to enhance the overall user experience, increase engagement.

By modernizing the visual design, improving the user interface, streamlining content organization, and optimizing performance, the aim was to deliver a seamless and enjoyable gambling experience for players.

Approach

The approach to the redesign was driven by user-centric design principles & captivating visuals. Through extensive research and analysis, we gained valuable insights into user preferences and industry trends, allowing to create a design that puts the players at the center of the experience.The project was focused on creating a visually appealing and immersive gambling experience, organizing the content for easy navigation and quick access to important information.

With passion for design and dedication to exceptional user experiences lead to the transformation of Mad Money Casino's website into an engaging, high-converting platform.

Design Process

Liasing with UX Designer

Global Image Direction

Templating

Brand Revamp

Social Creative Ideation

Roll Out

Launch

Identity Rebrand

As part of the new website project, the client expressed their desire to also revamp their logo. The approach taken was to create the new logo focused on making it more engaging and friendly, aligning with the client's brand identity. The color palette was carefully selected that not only complemented the website design but also resonated with the target audience

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