Betway - World Cup Campaign
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Graphic Design, BannerFlow, Movable Ink, Print
Project Brief & Goal
The goal of the World Cup Campaign was to generate captivating and unique assets that could be effectively utilized across multiple channels during the event. Inspired by the original Qatar World Cup Assets, our objective was to create a visually stunning identity with a distinctive twist. This involved infusing the campaign with local cultural elements and highlighting the region's extraordinary psychological traits, including happiness, a cool demeanor, and vibrant colors.
30+
Templates Created
100+
Unique Assets Delivered
2700+
Marketing Offers Delivered
Apple Store & Google Play
As a project with global impact, collaboration with teams such as UA and Affiliates revealed the need to develop Custom Product Pages (CPP) for Apple Store and Google Play, as well as In-App Events on the Apple Store. Our main objective was to maximize customer reach by creating engaging and tailored experiences across different platforms. By implementing these strategies, we aimed to connect with a wider audience and ensure the broadest possible exposure for our products and events.
Dynamic Content
While the primary emphasis of this campaign was on Betway's creative assets, there was also an opportunity for us to incorporate dynamic content, such as dynamic landing pages, live odds HTML banners for affiliates, and customized email templates. Leveraging innovative platforms like Bannerflow and Movable Ink, our team was able to seamlessly create engaging and visually captivating artworks that dynamically adapted to different contexts and audience segments. The integration of these dynamic elements added an extra layer of personalization and interactivity to the campaign, enhancing the overall user experience and driving higher levels of engagement.
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Research, Assets & Toolkit
In order to meet the tight timeline, extensive research was conducted to source the necessary visual elements for the campaign. Drawing inspiration from geographic elements, I experimented with a variety of colors and shapes to create unique patterns that would effectively represent the identity of each country. The objective was to maintain a cohesive look and feel across the entire campaign while infusing each design with its own distinct characteristics.
The campaign featured a wide range of assets that played a pivotal role in its success. These assets included dynamic marketing materials, engaging social video content, a distinctive tournament-specific identity, a library of customized country kits, country-specific crests, and a diverse collection of graphical patterns and elements. To truly grasp the impact and effectiveness of our campaign
