Betway Global Rebrand
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Branding, Graphic Design, BannerFlow, Print
Project Brief & Goal
In 2021, Betway underwent a significant brand transformation for its global looking feel for the Sports, Casino andLive Casino product. The main goal of this project was to give a fresh look to the creative output, simplify the design process, and improve efficiency by implementing templates, guidelines, and toolkits.
Design Process
Concept Stage
Image Direction
Templating
Guidelines
Roll Out & Delegate
Launch
Approach
In order to successfully achieve all of the proposed objectives, the strategy adopted included a conduction of a thorough analysis of competitors which allowed to identify key areas for improvement and inspiration.
Additionally, there were created multiple mockups and prototypes to ensure that the design not only looked visually appealing, but also could be easily implemented and utilized by the internal Creative Teams located in London, Cape Town, the United States, and Mexico.
By taking these steps, I was able to ensure that the campaign not only met the desired visual standards, but also could be effectively outsourced and utilized by the various teams involved.
Visual Storytelling
Social Assets
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Other Projects
Mad Money Casino
Betway - World Cup 22
Sticky Paws
Photoshoot & Post Production
To ensure the success of this global rebrand, the implementation strategic approach involved organizing a comprehensive photoshoot on a global scale. This allowed Betway to maximize the creative output while adhering to compliance and regulations related to sports imagery.
By carefully planning and executing this photoshoot, we were able to capture compelling visuals that perfectly aligned with our brand vision.
